Creating Your Own Media Advert

In today's lesson you are going to be working on your own advert, before you start though you need to think about what people expect to see in a print advert- these are called the conventions.

Starter:
1. Make a list of the conventions of print advertising
2. Make a list of the conventions of advertising for the product which you are making an advert for (this means what kind of things are usually included in adverts for your product)

Main task:

Scroll down this blog and look at the examples of professional adverts- think about how they appeal to a specific audience and how they create a brand identity for the product being advertised. Then you need to start planning your advert. You should begin by choosing an appropriate background and font for your advert.

Here are some links to font websites:

www.dafont.com

www.1001fonts.com

Planning Your Own Media Text

Over the next half term you are going to be creating your own media text- a magazine advert. Before you begin production work on this you will explore the advertising industry and get a detailed understanding of how advertising works and what the principles are to making an effective advert.

In order to help you focus your work you should start by deciding what product you are going to advertise and who your target audience are:

1. Brainstorm all of the products which you are interested in buying, and why someone would like to have that product

2. Make a list of your target audience details, it should include:
· Age
· Gender
· Income group (A,B,C1,C2,D,E)
· Interests
· Media Interests
· Why they would want to buy your product
· Anything else which you think might be helpful when planning your advert…

Examples of professional adverts

Examples of professional adverts

Designing Your Own Advert

Last lesson we looked at how Maslow's Hierarchy of Needs applied to different types of advertising. In today's lesson you are going to create an advert based on one of these needs, and develop your skills of using Photoshop.

Assessment Criteria:

1. Your advert must look professional (this means inlcuding the conventions of print advertising)
2. Your advert must have a clear slogan
3. Your advert must have a clear image of the product
4. Your advert must have a clear and appropriate picture of a person who sells the product to the audience
5. Your advert must be designed for a clear specific target audience

Websites with adverts

http://www.advertisingarchives.co.uk/en/page/show_home_page.html

http://www.magazine-ads.com/

This website has a stock of adverts which you can use as a starting point.

Audience Theory (Maslow's Hierarchy of Needs)

This is Maslow's Hierarchy of Needs Table. This refers to what people need in their lives; the base is the most important, moving upwards to reach the luxury of having a perfect 'utpoian' life.

In today's lesson you are going to create your own Maslow's triangle simplifying it so you can apply it to advertising, and more specifically how advertisers appeal to an audience.

1. In your books draw out the triangle and label each section with it's need.

2. Next to each need make a list of the types of products which would target this need in their advertising. For example next to Physiological you might write adverts for beds, food, vitamin tablets etc...

3. Create this triangle on the computers and upload to your blog with examples of adverts for each need (you should try and find at least one per need).