Planning your professional advert for your GCSE coursework

As you have been practising making adverts over the past two weeks it is not time for you to create your own advert. The assessment criteria is based on:

1. Research and Planning - you must have detailed research and planning for your advert
2. Creativity- your advert needs to show creativity and originality
3. Appropriacy - your advert looks like a professional advert and sells the product
4. Use of forms and conventions- your advert looks like a professional advert
5. Audience -you have a clearly identified audience and your advert has been designed to specifically appeal to them
6. Presentation- your advert is made using photoshop and incorporates special effects

To begin with you need to start on the research and planning section...

Step 1- choose what product you are going to advertise
Step 2- find three adverts for this type of product which you think are effective and post them on your blog with an explanation of why you think they are effective
Step 3 - using plain paper start sketching out designs for your final advert- remember it is essential to get feedback in this stage so for every sketch make sure you get two people's opinions on whether they think it is good and how it could be improved

Uploading your first advert

In today's lesson you will be uploading your advert to your blog (as a jpeg) and writing a papragraph explaining how effective you think it is, this should include a detailed description of who your target audience are and how you have appealed to them in your advert.

Peer feedback:
Once you have done this you should go onto someone else's blog and look at their advert and leave a comment saying how effective you think their advert is, and what they could do to improve it.

PS tutorial website

Go to this link for excellent tutorials on Photoshop:
http://best-photoshop-tutorials.blogspot.com/

Creating Your Own Media Advert

In today's lesson you are going to be working on your own advert, before you start though you need to think about what people expect to see in a print advert- these are called the conventions.

Starter:
1. Make a list of the conventions of print advertising
2. Make a list of the conventions of advertising for the product which you are making an advert for (this means what kind of things are usually included in adverts for your product)

Main task:

Scroll down this blog and look at the examples of professional adverts- think about how they appeal to a specific audience and how they create a brand identity for the product being advertised. Then you need to start planning your advert. You should begin by choosing an appropriate background and font for your advert.

Here are some links to font websites:

www.dafont.com

www.1001fonts.com

Planning Your Own Media Text

Over the next half term you are going to be creating your own media text- a magazine advert. Before you begin production work on this you will explore the advertising industry and get a detailed understanding of how advertising works and what the principles are to making an effective advert.

In order to help you focus your work you should start by deciding what product you are going to advertise and who your target audience are:

1. Brainstorm all of the products which you are interested in buying, and why someone would like to have that product

2. Make a list of your target audience details, it should include:
· Age
· Gender
· Income group (A,B,C1,C2,D,E)
· Interests
· Media Interests
· Why they would want to buy your product
· Anything else which you think might be helpful when planning your advert…

Examples of professional adverts

Examples of professional adverts