Creating Your Own Media Advert

In today's lesson you are going to be working on your own advert, before you start though you need to think about what people expect to see in a print advert- these are called the conventions.

Starter:
1. Make a list of the conventions of print advertising
2. Make a list of the conventions of advertising for the product which you are making an advert for (this means what kind of things are usually included in adverts for your product)

Main task:

Scroll down this blog and look at the examples of professional adverts- think about how they appeal to a specific audience and how they create a brand identity for the product being advertised. Then you need to start planning your advert. You should begin by choosing an appropriate background and font for your advert.

Here are some links to font websites:

www.dafont.com

www.1001fonts.com

Planning Your Own Media Text

Over the next half term you are going to be creating your own media text- a magazine advert. Before you begin production work on this you will explore the advertising industry and get a detailed understanding of how advertising works and what the principles are to making an effective advert.

In order to help you focus your work you should start by deciding what product you are going to advertise and who your target audience are:

1. Brainstorm all of the products which you are interested in buying, and why someone would like to have that product

2. Make a list of your target audience details, it should include:
· Age
· Gender
· Income group (A,B,C1,C2,D,E)
· Interests
· Media Interests
· Why they would want to buy your product
· Anything else which you think might be helpful when planning your advert…

Examples of professional adverts

Examples of professional adverts

Designing Your Own Advert

Last lesson we looked at how Maslow's Hierarchy of Needs applied to different types of advertising. In today's lesson you are going to create an advert based on one of these needs, and develop your skills of using Photoshop.

Assessment Criteria:

1. Your advert must look professional (this means inlcuding the conventions of print advertising)
2. Your advert must have a clear slogan
3. Your advert must have a clear image of the product
4. Your advert must have a clear and appropriate picture of a person who sells the product to the audience
5. Your advert must be designed for a clear specific target audience

Websites with adverts

http://www.advertisingarchives.co.uk/en/page/show_home_page.html

http://www.magazine-ads.com/

This website has a stock of adverts which you can use as a starting point.

Audience Theory (Maslow's Hierarchy of Needs)

This is Maslow's Hierarchy of Needs Table. This refers to what people need in their lives; the base is the most important, moving upwards to reach the luxury of having a perfect 'utpoian' life.

In today's lesson you are going to create your own Maslow's triangle simplifying it so you can apply it to advertising, and more specifically how advertisers appeal to an audience.

1. In your books draw out the triangle and label each section with it's need.

2. Next to each need make a list of the types of products which would target this need in their advertising. For example next to Physiological you might write adverts for beds, food, vitamin tablets etc...

3. Create this triangle on the computers and upload to your blog with examples of adverts for each need (you should try and find at least one per need).

Creating AIDA

Your creative task for today is to design an advertisement for a new car. However you have to create two adverts aimed at different audiences:

1. The first target audience for this product are middle aged women, with families

2. The second target audience are teenage boys who have just passed their driving test (17-19)

You will need to think about how you are going to create AIDA, and what needs you are going to target to appeal to these very different target audiences …

Key Principle: AIDA

“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

AIDA is a key principle in the advertising industry, the acronym stands for:

A - Awareness
I - Interest
D - Desire
A – Action


Look at the adverts below and explain how you think they create AIDA.

Using the computers find two adverts which you think successfully create AIDA. Start a new blog post and attach the adverts as pictures, then write a brief explanation of how they create each point of AIDA. This will then be presented back to the class for a discussion of how effective they are.



In your exercise books, underneath the heading AIDA, explain in your own words the principle of AIDA. Think about how you can explain this to younger students, and add images which will stick in their heads. You should then include three examples of adverts which you think are effective and explain how they create AIDA.

Your GCSE Advertising & Marketing Coursework

The purpose of this unit is to introduce you to the topic of advertising and marketing, you will gain an understanding into the advertising industry examining how advertising seeks to target a specific audience and manipulate them into wanting to buy the product.

Through examining various adverts you will carry out radial analysis of these and under controlled conditions you will carry out two radial analysis (these will be submitted for your best of coursework folder). Following your radial analysis you will design and produce your own print advert. Your final and best version will be submitted for your coursework folder.

Outcomes of your coursework

1. Analytical Task:
You will analyse two print advertisements, followed with an essay explaining how effective they are they in selling their products

2. Research and Planning Task:
You will design and produce your own advert for a product targeted at a specific audience.

Different Types of TV Adverts

Adverts can be aimed at a specific cultural group


Adverts can have intertextual references


Adverts can be humorous and become part of our culture


Adverts can be used to create a strong brand identity


And build on this brand identity


Adverts can be enigmatic


And comedic

Research into Advertising

Today you are going to be carrying out some independent research into the History of Advertising. We are going to start off with focusing on Advertising on Television.

You should create a new blog post under the heading Advertising on Television. You should include at least 3 pictures in your post and remember DO NOT JUST COPY AND PASTE, you must write things in your own words to show you understand what you are talking about

Use this website to help you find the answers
http://en.wikipedia.org/wiki/Television_advertisement

1) What was the first advert to ever be shown on UK television? What date was it shown? Can you find a picture of the advert that was shown?
2) What is the current record price for an advert shown on UK television? During the ad break for which programme was this shown?
3) Why is advertising on UK television cheaper than advertising on television in the USA?
4) What impact have Digital TV Recorders (eg Tivo and Sky +) had on TV Advertising?
5) What does product placement mean? Can you find some examples of product placement in TV shows or films?
Here are some extra questions where you will have to look at other websites to try and find the answers.
6) When did it become illegal to advertise cigarettes on television in the UK?
7) What is the most expensive TV advert ever made? And why was it so expensive?
8) What is the cheapest advert ever made and why was it so cheap?
9) What are some of YOUR favourite adverts on TV and why do you like them? Try and embed these into your blogs by clicking on share, then embed and copying and pasting the code into the Html section of your blog.