Creating AIDA

Your creative task for today is to design an advertisement for a new car. However you have to create two adverts aimed at different audiences:

1. The first target audience for this product are middle aged women, with families

2. The second target audience are teenage boys who have just passed their driving test (17-19)

You will need to think about how you are going to create AIDA, and what needs you are going to target to appeal to these very different target audiences …