The purpose of this unit is to introduce you to the topic of advertising and marketing, you will gain an understanding into the advertising industry examining how advertising seeks to target a specific audience and manipulate them into wanting to buy the product.
Through examining various adverts you will carry out radial analysis of these and under controlled conditions you will carry out two radial analysis (these will be submitted for your best of coursework folder). Following your radial analysis you will design and produce your own print advert. Your final and best version will be submitted for your coursework folder.
Outcomes of your coursework
1. Analytical Task:
You will analyse two print advertisements, followed with an essay explaining how effective they are they in selling their products
2. Research and Planning Task:
You will design and produce your own advert for a product targeted at a specific audience.
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