Key Principle: AIDA

“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

AIDA is a key principle in the advertising industry, the acronym stands for:

A - Awareness
I - Interest
D - Desire
A – Action


Look at the adverts below and explain how you think they create AIDA.

Using the computers find two adverts which you think successfully create AIDA. Start a new blog post and attach the adverts as pictures, then write a brief explanation of how they create each point of AIDA. This will then be presented back to the class for a discussion of how effective they are.



In your exercise books, underneath the heading AIDA, explain in your own words the principle of AIDA. Think about how you can explain this to younger students, and add images which will stick in their heads. You should then include three examples of adverts which you think are effective and explain how they create AIDA.