Tuesday, 1 November 2011

Research into Advertising

Today you are going to be carrying out some independent research into the History of Advertising. We are going to start off with focusing on Advertising on Television.

You should create a new blog post under the heading Advertising on Television. You should include at least 3 pictures in your post and remember DO NOT JUST COPY AND PASTE, you must write things in your own words to show you understand what you are talking about

Use this website to help you find the answers
http://en.wikipedia.org/wiki/Television_advertisement

1) What was the first advert to ever be shown on UK television? What date was it shown? Can you find a picture of the advert that was shown?
2) What is the current record price for an advert shown on UK television? During the ad break for which programme was this shown?
3) Why is advertising on UK television cheaper than advertising on television in the USA?
4) What impact have Digital TV Recorders (eg Tivo and Sky +) had on TV Advertising?
5) What does product placement mean? Can you find some examples of product placement in TV shows or films?
Here are some extra questions where you will have to look at other websites to try and find the answers.
6) When did it become illegal to advertise cigarettes on television in the UK?
7) What is the most expensive TV advert ever made? And why was it so expensive?
8) What is the cheapest advert ever made and why was it so cheap?
9) What are some of YOUR favourite adverts on TV and why do you like them? Try and embed these into your blogs by clicking on share, then embed and copying and pasting the code into the Html section of your blog.

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