Audience Theory (Maslow's Hierarchy of Needs)

This is Maslow's Hierarchy of Needs Table. This refers to what people need in their lives; the base is the most important, moving upwards to reach the luxury of having a perfect 'utpoian' life.

In today's lesson you are going to create your own Maslow's triangle simplifying it so you can apply it to advertising, and more specifically how advertisers appeal to an audience.

1. In your books draw out the triangle and label each section with it's need.

2. Next to each need make a list of the types of products which would target this need in their advertising. For example next to Physiological you might write adverts for beds, food, vitamin tablets etc...

3. Create this triangle on the computers and upload to your blog with examples of adverts for each need (you should try and find at least one per need).